Dont Worry, Be Happy

Today launches a new web portal called, that purports to be a personal trainer for your happiness. I have been beta-testing the site for some time (full disclosure : I got a free 30 day account to beta test it) and though I haven’t really tested it exhaustively , the site looks promising. you can choose what goals you set for yourself (like finding and using your signature strengths in daily life) and there are exercises, journals, tests and questionnaire to keep track of your progress. I had taken the VIA signature strength test earlier too( its freely available elsewhere too) and the results were more or less the same. Seems the strengths do not change much. My top strength is courage and valor and I never knew how to usefully apply that in daily life. At there are suggestions on how to use every strength in daily life. what I didn’t like was the speed of videos and the length of videos (they are very short length videos).

Below the fold is press information about the release and more information can be gleaned from here: Launches
A personal trainer for your happiness

September 18, 2009 – Philadelphia, PA – is a new website launching on September 23, 2009 designed to help people not just be happier but “do happier.” This innovative website provides online tools and exercises for users to make an immediate positive impact on their lives. The website allows users to participate for free by taking 4 validated tests with instant feedback on strengths, optimism, happiness and positivity. More than 100 exclusive videos from the world’s leading happiness researchers and practitioners are also included in this section of the site. Premium users can subscribe for just $5 a month for access to more than a dozen research-backed tools customized to increase happiness, resilience, optimism, engagement, and meaning.

Doug Hensch and Andrew J. Rosenthal co-founded to inspire people to be happier and more resilient based on the field of positive psychology. They worked closely with Martin E.P. Seligman Ph.D, an exclusive consultant for, who is the “father of positive psychology” and a noted professor from the University of Pennsylvania.

More than a decade of research has shown that everyone can proactively improve their happiness, leading to more fulfilled and productive lives. Happiness in America is at an all-time low, and was designed to help alleviate this problem.
“Users start feeling happier after just an hour or two on the site, and within weeks, we start to hear phrases like ‘life changing’ and ‘just the solution I was looking for.’ The site,, offers proven solutions for real improvement,” says Andrew J. Rosenthal, co-founder of is the first set of easy-to-use and engaging online happiness-boosting tools backed by the science of positive psychology. To date, the online tools, videos, blog and iPhone application have been used by more than 40,000 beta-testers.

For media inquiries or for additional information please contact Christa Guidi, Cashman & Associates at 215.627.1060 or or Courtney Sochacki Cashman & Associates at 215.627.1060 or

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2 thoughts on “Dont Worry, Be Happy

  1. mrG

    here’s what I find most telling about this service: it is predicated on a business model that people will PAY to be guided to “happiness”

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